First of all, you are not alone – in our surveys more than 40% of all existing business owners are confused about what marketing to do. They try stuff and it doesn’t work. They’ve set up websites, and social media and spent money on advertising and they can’t find a workable solution.
The main issue here is lack of strategy. A lack of deep understanding of the customer, their needs and wants, and how they like to buy your particular product or service. When you know your customer, the market, your competition and yourself. When you have a proper marketing strategy – the question of where to market your business will be answered.
The short answer is start with understanding, then move onto promotion.