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business planning
Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business plan. This article is part 1 in a two-part series with another five tips next week. Since 90% of business owners never complete a business plan before they launch their business, you’ll be a rare individual just for writing one. And with these tips, you’ll be able to
Experience
one team
As a business owner, it is an important milestone when you start employing people. Up until now, you’ve been the only person responsible for every task in your business; the planning, the operations, and the admin. But now, you’re bringing on another human being to help you in achieving your business goals. Click here to read the full article. Have a great day! Hunter Leonard Hunter Leonard is the founder and CEO of Silver&Wise. He
Experience
digital market
The simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good things, they will attract attention and prosper. You can’t get PR for boring, run of the mill stuff like the launch of a new product, or the opening of a new store, unless there is something inherently amazing to the world, not just to you. Many businesses think that the opening of
Experience
toolkit
When you start a business in your 40’s and beyond, you are blessed with a number of qualities that will stand you in good stead as a business owner. Here’s five that will help ensure your success. Click here to read the whole article. Have an awesome day! Hunter Leonard Hunter Leonard is the founder and CEO of Silver&Wise. He is best known for helping large businesses with marketing strategy, including Bluescope Steel, NAB, Bendigo
Experience
Head Banging on wall
There are really important things to know about owning a business that will make life a whole lot easier for you if you know them before you begin. Being a business owner is not for everyone. And whilst from the outside it can look like a great option for lifestyle and high income, it most definitely is not either of these unless you have a great business model, produce heaps of value for your potential
Experience
Over 40s and want to start business
Many of the factors that contribute to running a successful business are the same no matter what age you start. However, the mid-life entrepreneur will also bring unique skills and face unique challenges that must be overcome. If you’ve read previous articles, you’ll know I am passionate about helping people who start their first business after the age of 45. That is my focus, but beyond that, I believe there are only positives in support of
Experience
starting business in your 40's
I’ve written a few articles on how awesome mature age entrepreneurs are and the skills and abilities they can bring to starting a business after the age of 40. They’re not washed up, over the hill or ready to be put out to pasture as is the opinion of many in corporate and recruiting circles. Many of the world’s greatest inventions we use in our daily lives wouldn’t be there if it hadn’t been for
Experience
Just getting started in your 40s
So, you want to be a mature age business owner? There are many things you’re going to need to know about running your business, but above all else and before you start your business, there are three absolutely critical things you need to know. Chances are, if you’re thinking of starting your first business after 45, you’ve either lost a job, been made redundant or you are just sick and tired of working for someone
Experience
Wasting Experience
In my first article for Smallville, I focussed on why mature age business owners are so awesome. As a sister article, I’d like to cover off on some of the reasons why corporate Australia, including the recruitment agencies, are so down on mature age Aussies. This will help set the scene for other articles where we again move the focus to the benefits of maturity, wisdom and experience in our Small Business community and in the
Experience
Long Live Experience
In this series of articles focused on mature age Aussies who are starting their first business, I’m going to share a range of practical tips, tools and case studies. Mature age is defined as 45-64 years old, and I reckon if you’re about to start a business in this age range, then you are most definitely, awesome. But don’t just take my word for it. Today, I’m going to share with you not one but
Experience
Imagine you woke up in a strange place, somewhere in the outback of Australia. Conditions are harsh, it’s hot during the day, and freezing at night. Your challenge is to stay alive, find shelter, find water, start a fire to keep yourself warm at night. There are dangerous predators in the area. Crocodiles in the water – don’t get too near. Snakes in the grass, keep those heavy jeans on so you don’t expose your
Experience
One of the common themes expressed as a justification of not choosing mature age workers - those aged 45-64 years - is a perception they are not up to speed with technology. Well excuse me for pointing out a few facts on this matter. I am 51 years old and the first computer I used was an Apple II when our school had a computer fund raiser when all students walked 15 or 30k's to
Experience